Prior to co-founding BDS Analytics, Liz Stahura spent her career in the market research space, working for some of the leading names in retail sales tracking, consumer insights and data analytics including Leisure Trends and NPD Group. During her tenure, Stahura led analytics, sales, and client services teams, and assisted through NPD’s acquisition of Leisure Trends in 2013. She then took on strategic growth and development for Camber Outdoors, a well-known non-profit organization supporting inclusion, equity and leadership development in the active outdoor industry. Identifying the opportunity in a then-nascent industry, Stahura co-founded BDS Analytics in 2015 with Roy Bingham. They have since grown the company into the most cited data and analytics provider for the cannabis industry. Stahura is a frequent presenter and well-regarded cannabinoid industry expert. Her work can be seen, heard and read through the numerous industry presentations, webinars, articles, white papers and trend pieces she has delivered over the years. Stahura is from Columbus, Ohio, and is an alumna of University of Colorado Boulder.